Augmented Reality is an exciting branch of technology which can be used both as a gimmick to attract visitors in an exhibition, as well as a practical tool for educational and training purposes.
Simply put, Augmented Reality takes a person’s view of their environment and adds to it. Whether it’s a holographic figure zooming towards them through a gaming experience, or a beating heart superimposed over a patient’s body. The possibilities of Augmented Reality are inexhaustible.
Whilst Virtual Reality experiences are a complete immersion in an alternative environment, albeit recorded or digitally created, and usually consumed using a head mounted display—Augmented reality utilises the user’s immediate environment and can be viewed through an AR headset such as Microsoft Hololens, or even an iPad screen.
DBpixelhouse have created multiple Augmented Reality experiences for brands at events, including a jet engine superimposed over an aircraft, which allowed users to explore different elements of the design and functionality of the engine.
Mix reality with Virtual Reality, with an Augmented Reality experience from DBpixelhouse.
Augmented Reality GE90
At the time this piece was leading the world in what an A/R experience could do. Big engine, big budget, big concept, big delivery.